THE DYNAMIC EFFECTS OF ONLINE PRODUCT REVIEWS ON PURCHASE DECISIONS
نویسندگان
چکیده
منابع مشابه
Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles
Up until now, brick-and-mortar stores provide consumers with static product information in the form of printed product labels. This kind of product information does neither adapt to consumer needs nor facilitates new business models (e.g. consumer experience or ad hoc product bundling by products itself). By contrast, dynamic product information provided by mobile recommendation agents (MRA) ma...
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ژورنال
عنوان ژورنال: Technological and Economic Development of Economy
سال: 2018
ISSN: 2029-4913,2029-4921
DOI: 10.3846/tede.2018.4545